Ivar’s Acres of Clams

In Seattle, there are three restaurants, Ivar’s Acres of Clams (the original, established in 1938), Ivar’s Salmon House and Ivar’s Landing in Mukilteo, and several smaller, more casual, fast-food kind of Ivars, famous for fish and chips.

This was one very smart man. The first Ivar’s Acre of Clams was built next to the ferry terminal in Seattle and provided both oceanfront dining and a quick place to grab some fish and chips coming to and from the ferries. It was a Seattle landmark; everyone knew Ivar’s Acres of Clams.

He also did a lot of promotions, appearing on TV in his own ads, often singing. The ads were very very bad, so bad that everyone remembered them, so in fact . . . they were so bad that they were good.

(Photo courtesy Paul Dorpat from the HistoryLink.org collection of Pacific Northwest History.)

(Kuwait needs this Wikipedia kind of historical page, gathering data and stories before the old Kuwaitis are all gone, and their stories with them. This would be a great thesis program, getting this set up and running.)

Some of my earliest memories are meals at Ivar’s. As a child, visiting from Alaska, the whole of my father’s clan, aunts, uncles, cousins, would all gather at Ivar’s for a grand dinner. Later, as a starving college student, from time to time a kind aunt would invite us to dinner or lunch there, taking us out of the university environment. As a young married, it was the restaurant where my husband-to-be met my extended family for the first time. Ivar’s is full of memories, as well as good food!

To this day, I often meet my old friends at Ivar’s. The food standards remain high – good Pacific Northwest Seafood, prepared so that their flavors come through. Dungeness crab Louis, salmon and chips, prawns and chips, halibut and chips – even plain old fish and chips, fresh out of the deep fryer. Even Ivar’s fast food is delicious, and as well as the fish and chips you can get their great clam chowder, also smoked salmon chowder, and a salmon ceasar salad, or a shrimp or crab cocktail – at the fast food Ivars. Great quality food, not the supersize me kind of food.

These are photos of the original Ivar’s Acre of Clams:

This is what their seafood cocktails look like (YUMMMMMMM!)

This is one of their dine-in fast food places; there is a long line of people ordering!:

This is the Ivar’s motto:

The Mukilteo Landing Ivars suffered so much damage in a recent storm that they were closed for over a year as they remodeled to be able to seat more people:

This big fish is part of the interior:

You sit in this beautiful restaurant, inside or outside, and watch the Mukilteo ferry come in and out of the dock. The restaurant is right next to the dock, and also has a fast-food Ivars outside to sell fish and chips or chowder to all the people in line waiting for the next ferry.

Ivar Hagland isn’t alive anymore, but his restaurants live on, thriving, after all these years. The concept holds true – have a great product in a great location and the profits will follow. You can read more about his restaurants, and even look at their menus by clicking Ivar’s.