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Craving Chocolate? Indulge!

You can read the entire article at BBC Health News, by clicking on this blue type.

Trying to cut out all thoughts of your favourite, fattening food may actually make you eat more, claims research. Women who tried to stop thinking about chocolate ate 50% more than those who were encouraged to talk about their cravings.

(Photo courtest Virtual

This “rebound” effect could also apply to smokers, say the Hertfordshire University authors in Appetite journal.

Experts at Weight Watchers said a “varied diet” was the best way to lose weight.

Dr James Erskine, who led the project, recruited 134 students who were asked to either suppress all thoughts about chocolate, or talk about how much they liked it.

They were then asked to choose from two brands of chocolate, believing that it was this choice that was being recorded by the researchers.

However, the quantity they ate was recorded instead.

Women who had tried to suppress their cravings ate on average eight chocolates, while those who had talked freely about it ate five.

Men did not show the same effect, with the group told to talk about the snack eating more.

The article continues HERE.

October 23, 2007 - Posted by | Chocolate, Diet / Weight Loss, Experiment, News


  1. *looks at pic* *passes out*

    Comment by chikaP | October 23, 2007 | Reply

  2. *droools*

    Comment by intlxpatr | October 23, 2007 | Reply

  3. […] Craving <b>Chocolate</b>? Indulge! […]

    Pingback by Chocolate Eden » Blog Archive » Late breaking news | October 23, 2007 | Reply

  4. I believe dark chocolates are healthier than the normal one’s. I’ve switched gladly to dark chocolates 😀

    Comment by Joel Robinson | October 23, 2007 | Reply

  5. Me too, Joel. I like them better whether they are healthier or not!

    Comment by intlxpatr | October 24, 2007 | Reply

  6. How many chocolates were in the box? Maybe 8!

    Comment by Cozy Sister | October 24, 2007 | Reply

  7. Cozy – I think there were a lot – they say the AVERAGE for those who were trying to resist was eight. That must mean that some women took more!

    Comment by intlxpatr | October 25, 2007 | Reply

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