Here There and Everywhere

Expat wanderer

Crown Relocation Marketing

I found this on my doorstep, as a neighbor is moving out:

And this is on the flip side:

I totally love it. Brilliant marketing.

First, it purports to be an apology for any inconvenience. How thoughtful, right? What great customer service, innoculating against negative perceptions by apologizing humbly in advance.

And, what a brilliant way to get attention and drum up customers. Wouldn’t you want a company who is so polite? So caring? After all, they start by apologizing for any inconvenience, before you turn the page over to read about the services they offer.

Last – no misspellings, uses good English, uses economical language and lots of white space. Well done, no annoyances, and leaves a positive impression.

I love it. Well done, Crown Relocation Services.

June 29, 2008 Posted by | Customer Service, ExPat Life, Kuwait, Living Conditions | | 11 Comments